Saturday, August 30, 2008

Gibson Replaced in Guitar Hero

Gibson took its proverbial ball and went home, but the game is still very much going on.

Activision has announced the instrument and equipment companies that will fill the branding void left by Gibson in Guitar Hero World Tour. After partnering with them for a few years, Gibson decided to sue the owners of the popular game for patent infringement. But not only did that not deter the game maker, but apparently there were plenty of others on the block who wanted to "play."

The lineup of companies from which gamers will be able to grab in-game sponsorship and gear goes something like this: Ampeg, Audio-Technica, EMG Pickups, Ernie Ball, Evans Drumheads, Guitar Center, Krank Amplification, Mackie, Marshall, Orange County Drum & Percussion, Pork Pie Percussion, Regal Tip, Sabian, Vox, and Zildjian.

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