Saturday, August 30, 2008

Dean Leaves Dean, Launches DBZ Guitars

"It just wasn't working any more," Dean Zelinsky told MMR this week. "It's time to move on. I wish them well, but I really needed to be CEO of a guitar company again and have total control over things. There's not much more to it than that."

But there is.

Zelinsky, who has been making guitars since he was 18, had already left his own guitar company once before in 1986. Dean CEO Elliott Rubinson lured him back to the fold in the late 1990s. Last month he left again, only this time he launched a new company. He already has a new model out under the moniker DBZ Guitars, and promises a full line of new six strings – including acoustics – to be shown at summer NAMM. "I will continue to make heavy metal guitars, but we're also going straight down the middle, and we will be making round guitars that compete with Gibson, Fender, and PRS."

As politely as he could put it, he clearly was "not happy with the direction" of the company (which is sort of the business equivalent of "it's not you, it's me"). Zelinsky quickly wanted to talk about the future of the new company, for which he has partnered with Diamond Amplification owner Jeff Diamant (who is now also president and COO of DBZ Guitars), and Diamant's Texas partner, Terry Martin. Explained Zelinsky, "I have teamed up with Jeff because his proven business savvy is critical to this challenging new venture."...

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